The record number of visitors to the mountains was broken for the second time, with summer tourism up 2% on the 2022 season.
The mountains are popular, even in summer. The result of our resorts' hard work in developing their new four-season operating model.
Why property remains a safe bet in the mountains
Some départements that are historically linked to the mountains in the minds of our fellow citizens, such as Savoie and Haute-Savoie, are even among the Top 20 most-visited French destinations this summer, alongside the seaside resorts on the French coast.
Asian customers also love our mountains
The consequences, perhaps, of the intense heat felt on the coasts and in the major cities, which has driven people to the mountains and higher altitudes for a breath of fresh air.
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And with the return of Asian customers from China, India and South Korea, as noted by theUnion Sport & Cycle which presented its summer report in Pau, tourism in the mountains has confirmed its boom since the blackout season experienced during the Covid pandemic.
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