The Magic Pass, already well established in Switzerland, is continuing its spectacular expansion in France. With the addition of three new French resorts for winter 2025-2026 - Le Grand-Bornand, Praz de Lys Sommand and the Massif des Brasses - this annual offer is attracting more and more skiers and mountain lovers. Its success is based on unlimited access to almost 100 resorts in France and Switzerland, for an attractive and flexible price. It's a godsend for those who love skiing and hiking in the summer!
The appeal of Magic Pass continues to grow outside Switzerland. After integrating several French resorts in recent years (Bellevaux-Hirmentaz, Habère-Poche, Jura sur Léman, Métabief, Monts-Jura and Thollon-les-Mémises), the season ticket now includes three major new ski areas:
Le Grand-Bornand, the emblematic resort of Haute-Savoie, renowned for its authentic mountain atmosphere and ski area suitable for all levels, Praz de Lys Sommand, a family resort nestled between 1,200 and 2,000 metres altitude, offering exceptional snow conditions and Le Massif des Brasses, an unspoilt area just 45 minutes from Geneva, ideal for a nature break.
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This development means that French skiers can take advantage of an ultra-competitive season pass, without being restricted to a single resort. François Pain, Director of the Grand-Bornand ski area, highlights this opportunity: "Joining Magic Pass means we can attract a wider range of customers throughout the year and diversify our offer.
On the Swiss side, the Magic Pass is also continuing to expand, with the addition of a number of well-known resorts. These include Gstaad Bergbahnen, which brings together Rougemont, Gstaad, Schönried, Saanenmöser, Zweisimmen and St. Stephan, as well as Meiringen-Hasliberg, Belalp, Melchsee-Frutt and Sörenberg. These new memberships further enhance the diversity of resorts accessible with a single ski pass.
Growing success since 2017
The Magic Pass works on a simple principle: the earlier you buy, the cheaper the price. For the 2025-2026 season, the introductory prices are €444 (CHF 419) for adults and €299 (CHF 282) for children between 11 March and 8 April 2025.
This package offers unlimited access to partner facilities in both winter and summer, allowing mountain sports fans to ski in winter and enjoy the hiking trails or ski lifts in summer.
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Launched in 2017, the Magic Pass has gone from strength to strength. The 2024-2025 season saw a record 197,152 season tickets sold, an increase of 9.5 % on the previous year. In winter, more than 1.9 million skier-days were recorded, and summer attendance exceeded 424,000.
With 99 partner resorts, 48 of which are open in summer, and estimated growth of 35 % for 2025-2026, the Magic Pass is establishing itself as a must-have ski and mountain pass in France and Switzerland. It's a concept that appeals to both regular skiers and nature lovers looking for unlimited access to the most beautiful alpine massifs.
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