{"id":96077,"date":"2025-09-26T08:00:00","date_gmt":"2025-09-26T06:00:00","guid":{"rendered":"https:\/\/petit-montagnard.fr\/?p=96077"},"modified":"2025-09-27T12:15:30","modified_gmt":"2025-09-27T10:15:30","slug":"la-plagne-defends-its-dna-with-major-investment-in-its-ski-area-thomas-saison-in-le-petit-montagnard","status":"publish","type":"post","link":"https:\/\/petit-montagnard.fr\/en\/la-plagne-defend-son-adn-avec-de-grands-investissements-sur-son-domaine-skiable-thomas-saison-dans-le-petit-montagnard\/","title":{"rendered":"\"La Plagne defends its DNA, with major investments in its ski area\": Thomas Saison in Le Petit Montagnard"},"content":{"rendered":"<p><strong>At the dawn of a new winter season, La Plagne is preparing to write a new chapter in its history with the arrival of Thomas Saison as General Manager of its Tourist Office. At the helm of one of the world's busiest resorts, he inherits an immense territory and equally vast challenges: maintaining its international appeal, supporting the climate transition and continuing to invent the mountain experience of tomorrow. <\/strong><\/p>\n\n\n\n<p>With just a few weeks to go before the slopes open, he shares with us his vision and priorities for the winter ahead.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>READ MORE: <\/strong><a href=\"https:\/\/petit-montagnard.fr\/en\/christopher-diericx-promotes-spring-skiing-at-la-plagne\/\">Christopher Diericx: \"Promoting spring skiing at La Plagne\".<\/a><\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">You've just taken over the management of La Grande Plagne Tourist Office. What are your priorities for this first winter season?<\/h5>\n\n\n\n<p>It's an area I know well, as I've been working there since 2015. After eight years as the ski area's marketing director, I changed hats last March to take on the role of ski area manager. <a href=\"https:\/\/petit-montagnard.fr\/en\/remy-counil-the-success-of-la-plagne-its-snow-coverage-its-activities-and-villages\/\">more from R\u00e9my Counil<\/a>. The strategy remains first and foremost one of winter and skiing. It's important to remember that despite everything we hear, La Plagne is defending its DNA, with major investments in its ski area. This winter,<a href=\"https:\/\/petit-montagnard.fr\/en\/la-plagne-inauguration-debit-all-you-need-to-know-about-the-new-roche-de-mio-cable-car\/\"> renovation of the Roche de Mio cable car<\/a>the backbone of the resort, will be at the heart of the news. It's a major project that puts skiing and technical modernisation back at the heart of our strategy.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">How would you define La Plagne's identity in relation to other major Alpine resorts?<\/h5>\n\n\n\n<p>La Plagne has a unique multi-sites identity: eleven resorts, three atmospheres - valley, villages and altitude - that complement and feed off each other. Our vision is to defend an area that is alive all year round, not just in winter.<br>Of course, skiing is a big part of life at altitude. But we're also working on diversification, particularly in the summer, with sporting and cultural events. The hosting of the first Comedy Club at altitude this summer is a good example of this: we want to promote culture, heritage and sport at all levels and at all altitudes.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DI9EErMtWsS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DI9EErMtWsS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DI9EErMtWsS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A publication shared by La Plagne (@la_plagne)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h5 class=\"wp-block-heading\">What is your medium-term vision for tourism development in the destination?<\/h5>\n\n\n\n<p>We need to position ourselves more strongly in the summer. It's not the same clientele, but it's a complementary clientele that can come back in the winter. We need to do this through well-programmed events and by raising the profile of the valley, which is very much alive and kicking in the summer. Our marketing strategy is increasingly integrating the valley and its inhabitants, with a year-round cultural and sporting programme. Visitor numbers were very good this summer, confirming the growing appetite among holidaymakers for a four-season Plagne.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What are this winter's highlights and events in La Plagne?<\/h5>\n\n\n\n<p>We're kicking off the season with a big weekend of<em>'<\/em>opening on 13 December. Then there's the return of a much-anticipated event: the <em>Night of the Red Pompon<\/em> on 31 December, combining concerts and fireworks. It's an emblematic event that used to attract up to 14,000 people, and it's back with a vengeance. In addition, we'll be putting on a host of events in the villages, including the night-time race. <em>Ladies and Gentlemen<\/em> in February, and for spring, the return of the <em>Mega Bell Course<\/em>A major ski race is planned for the Easter weekend, with concerts, festivities and even a soapbox race to kick off the school holidays.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What new features are you expecting in the ski area or in the resort?<\/h5>\n\n\n\n<p>The major project is the renovation of the backbone of La Plagne, with the new 10-seater gondola lift between Plagne Bellec\u00f4te and the glacier. Faster and more comfortable, it will provide modern access to the highest point in the resort. At Bellec\u00f4te, a new multi-service building will bring together a sales outlet, gondola departure point and commercial services. On the resort side, we should also mention the opening of a new hotel at Plagne Centre, the <em>Pop Alp<\/em>which borrows the codes of lifestyle establishments to attract a new clientele. It's a great way of diversifying our accommodation offering.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">How do you expect visitor numbers to develop this winter?<\/h5>\n\n\n\n<p>Bookings look very good. Our customer base is made up of 70 % French people, and this proportion remains stable. As early as July, we saw a strong advance on winter bookings. Everything points to a particularly successful 2025-2026 season.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DO-jkpuDbs1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DO-jkpuDbs1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DO-jkpuDbs1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A publication shared by La Plagne (@la_plagne)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h5 class=\"wp-block-heading\">La Plagne is one of the busiest resorts in the world. How do you deal with the issue of sustainability and mass tourism?<\/h5>\n\n\n\n<p>La Plagne has 58,000 commercial beds, making it the world's largest resort in terms of capacity. By modernising our infrastructure, we can better manage the flow of visitors and preserve the customer experience. The ski area is vast, and despite peaks in visitor numbers, such as New Year's Eve, we are able to keep things flowing smoothly. Our strength also lies in our own online travel agency, which enables us to market our entire territory and activities.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">How important are off-ski activities in your winter strategy?<\/h5>\n\n\n\n<p>They are becoming increasingly important. For several years now, we have been developing <a href=\"https:\/\/petit-montagnard.fr\/en\/la-plagne-3-activities-not-to-be-missed-this-winter\/\">a wide range of complementary activities<\/a> From snowshoe walks to wellness spas, ski yoga and aerial yoga. This winter, we're also boosting our cultural calendar: theatres, cinemas, stand-up and comedy clubs will be adding to our off-ski offering.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Are you working on new partnerships to raise La Plagne's profile?<\/h5>\n\n\n\n<p>Yes, we're continuing to develop strategic partnerships, like the one we've had with Puy du Fou for 13 years. It's an example of successful synergy, enabling us to exchange talent and think together about the challenges of seasonality and visibility. We will be pursuing this dynamic in the years ahead.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">La Plagne is also about local life. How can we involve local residents, seasonal workers and economic players in this dynamic?<\/h5>\n\n\n\n<p>Our communication has evolved: it's no longer just seasonal and aimed at holidaymakers. Today, we're talking to the whole region. This summer, half the spectators at our shows were locals. This proves that our strategy benefits locals and visitors alike. Involving local people, seasonal workers and economic players is essential: it's what gives La Plagne its authenticity and strength.<\/p>","protected":false},"excerpt":{"rendered":"<p>At the dawn of a new winter season, La Plagne is preparing to write a new chapter in its history with the arrival of Thomas Saison as Director General of its Tourist Office. At the helm of one of the world's busiest resorts, he has inherited an immense territory and equally vast challenges: preserving<\/p>","protected":false},"author":7,"featured_media":96108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[231],"tags":[65,327,282,313,314],"class_list":{"0":"post-96077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interviews","8":"tag-a-la-une","9":"tag-alpes-du-nord","10":"tag-interview","11":"tag-la-plagne","12":"tag-paradiski"},"_links":{"self":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts\/96077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/comments?post=96077"}],"version-history":[{"count":18,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts\/96077\/revisions"}],"predecessor-version":[{"id":96107,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts\/96077\/revisions\/96107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/media\/96108"}],"wp:attachment":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/media?parent=96077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/categories?post=96077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/tags?post=96077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}