{"id":93365,"date":"2025-03-04T17:02:15","date_gmt":"2025-03-04T16:02:15","guid":{"rendered":"https:\/\/petit-montagnard.fr\/?p=93365"},"modified":"2025-03-04T17:02:16","modified_gmt":"2025-03-04T16:02:16","slug":"record-investment-in-the-mountains-for-a-more-attractive-and-sustainable-future","status":"publish","type":"post","link":"https:\/\/petit-montagnard.fr\/en\/en-montagne-des-investissements-records-pour-un-avenir-plus-attractif-et-durable\/","title":{"rendered":"Record investment in the mountains for a more attractive and sustainable future"},"content":{"rendered":"

France's ski areas are continuing to adapt to the expectations of holidaymakers and the challenges of the climate. In 2024, \u20ac568 million will be invested, a slight increase on the \u20ac546 million invested in 2023. This dynamic confirms the determination of the resorts to improve the experience of skiers while anticipating changes in the climate.<\/strong><\/p>\n\n\n\n

French resorts have never invested so much in their infrastructure. With 34 % of sales reinvested, they are demonstrating an unprecedented commitment to modernising their resorts. <\/p>\n\n\n\n

\"What other tourist industry reinvests 34 % of its turnover as French ski area operators are doing this year? A well-considered choice that also relies on Climsnow studies to simulate the state of snow cover in 2050 and 2080 in order to guide investment and adapt to tomorrow's world\".<\/em> underlines Anne Marty, President of Domaines Skiables de France<\/a>. <\/p>\n\n\n\n

While Savoie leads the way with \u20ac279.4m of investment, followed by Haute-Savoie (\u20ac115.2m) and Is\u00e8re (\u20ac88m), the mid-range mountains are suffering more, with just \u20ac1.3m invested in the Massif Central and Jura.<\/p>\n\n\n\n

Modernisation of ski lifts <\/strong><\/h2>\n\n\n\n

Among these investments, ski lifts remain a priority. A number of emblematic projects have been launched, including the new Jandri cable car in Les 2 Alpes<\/a>, the restructuring of the TransArc in Les Arcs<\/a> or the Vall\u00e9en and Alpin cable cars in Saint-Gervais<\/a>. <\/p>\n\n\n\n

However, the number of new installations is falling: while there were 39 new units in 2016, only 22 were installed in 2024. <\/p>\n\n\n\n

At the same time, particular emphasis is being placed on learning mats, with 36 new installations, a record three times higher than the average for the last ten years.<\/p>\n\n\n\n

The rise of a new customer base <\/strong><\/h2>\n\n\n\n

Trend analysis shows a massive influx of young people into the mountains. According to the Winter Mountain Barometer, more and more 18-24 year-olds (+4 points) and 25-34 year-olds (+9 points) are taking up winter sports. <\/p>\n\n\n\n

The phenomenon is also affecting more experienced skiers, with a sharp increase in the 35-49 age group (+8 points).<\/p>\n\n\n\n

In response to this growing demand, the resorts are strengthening their infrastructure for leisure and non-skiing activities. <\/p>\n\n\n\n

Investment in these facilities has jumped by 24 % in five years, and even 56 % in ten years. In a decade, \u20ac109m has been spent on leisure, compared with just \u20ac44m between 2005 and 2014.<\/p>\n\n\n\n

A forward-looking vision <\/strong><\/h2>\n\n\n\n

The boom in summer activities, particularly mountain biking and hiking, is forcing resorts to rethink the use of ski lifts throughout the year. <\/p>\n\n\n\n

More and more ski resorts are developing easy access for pedestrians, enabling them to discover the mountains in a different way.<\/p>\n\n\n\n

In this context, these investments represent a strategic lever for the future of the resorts. <\/p>\n\n\n\n

In the run-up to the 2030 Winter Olympics, France is showing that it is ready to strengthen its appeal and offer an ever more innovative and sustainable mountain environment.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

French ski resorts continue to transform to adapt to holidaymakers' expectations and climate challenges. In 2024, \u20ac568 million was invested, a slight increase compared to 2023 (\u20ac546 million). This momentum confirms the resorts' desire to improve the skiing experience while anticipating<\/p>","protected":false},"author":7,"featured_media":93368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[72],"class_list":["post-93365","post","type-post","status-publish","format-standard","has-post-thumbnail","category-environnement","tag-environnement"],"_links":{"self":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts\/93365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/comments?post=93365"}],"version-history":[{"count":2,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts\/93365\/revisions"}],"predecessor-version":[{"id":93369,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts\/93365\/revisions\/93369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/media\/93368"}],"wp:attachment":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/media?parent=93365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/categories?post=93365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/tags?post=93365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}