{"id":9032,"date":"2026-11-12T16:01:00","date_gmt":"2026-11-12T15:01:00","guid":{"rendered":"https:\/\/petit-montagnard.fr\/?p=9032"},"modified":"2026-11-12T18:35:21","modified_gmt":"2026-11-12T17:35:21","slug":"the-14-figure-turnover-of-nordic-skiing-marks-a-record-winter-in-the-southern-alps","status":"publish","type":"post","link":"https:\/\/petit-montagnard.fr\/en\/14-de-chiffre-daffaires-le-ski-nordique-signe-un-hiver-record-dans-les-alpes-du-sud\/","title":{"rendered":"+14% in turnover: Nordic skiing marks a record winter in the Southern Alps"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>The northern regions of <a href=\"https:\/\/petit-montagnard.fr\/en\/subject\/southern-alps\/\">Southern Alps<\/a> generated 1.575 million euros in revenue during the winter of 2025-2026, an increase of 14%. Nearly 92,000 <a href=\"https:\/\/www.nordicalpesdusud.com\/nordic-pass\" target=\"_blank\" rel=\"noopener\">Nordic Pass<\/a> They have been sold and more than 250,000 ski days have been recorded. These figures confirm the enthusiasm for the practice.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cross-country skiing continues to gain ground in the Southern Alps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2025-2026 season ended on several positive indicators: \u20ac1.575 million in revenue, 14% more than the previous winter, and 91,795 Nordic Passes sold, an increase of 9.5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attendance follows the same trend with 250,788 ski days recorded, an increase of 4%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A better snow-covered winter over the course of the weeks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The season had nevertheless begun in a contrasting manner. The high-altitude sites initially benefited from the best conditions, before several snowfalls allowed for a more general improvement.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>READ MORE: <\/strong><a href=\"https:\/\/petit-montagnard.fr\/en\/nordic-skiing-a-new-playground-in-the-heart-of-the-ecrins-discover-this-new-course\/\">Nordic skiing: a new playground in the heart of the \u00c9crins, discover the new course<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Areas close to the main population centers have seen an increase in visitor numbers, and some have been able to extend their opening hours until mid-April.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These results also confirm the growing interest in practices less focused on downhill skiing: classic or skating cross-country skiing, biathlon, snowshoes, fatbikes and shared trails are taking up an increasing place in the winter offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">32 domains with the same pass<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For the winter of 2026-2027, the Nordic Pass Alpes du Sud gives access to 32 affiliated resorts. The full season price is announced at 205 euros for an adult, with a pre-sale of 143 euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The system has a peculiarity: when purchasing, the entire amount is transferred to the domain chosen by the practitioner.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>READ MORE:<\/strong> <a href=\"https:\/\/petit-montagnard.fr\/en\/domaine-nordique-du-devoluy-why-you-need-to-try-less-this-winter\/\">Domaine nordique du D\u00e9voluy: why you must try it at all costs this winter<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nordic Alps du Sud thus seeks to combine regional networking with direct support for local sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The volumes remain obviously far below those of alpine skiing, but the progress is clear enough to change the way the discipline is viewed. Nordic skiing is no longer just a supplement to days without alpine skiing: it is becoming a full-fledged market, with its events, investments and loyal practitioners.<\/p>","protected":false},"excerpt":{"rendered":"<p>The northern areas of the Southern Alps generated 1.575 million euros in revenue during the winter of 2025-2026, an increase of 14%. Nearly 92,000 Nordic Passes were sold and more than 250,000 ski days were recorded. These figures confirm the enthusiasm for the practice. Cross-country skiing continues to gain popularity<\/p>","protected":false},"author":7,"featured_media":96871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[297],"tags":[65,338,298],"class_list":["post-9032","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stations-de-ski","tag-a-la-une","tag-alpes-du-sud","tag-stations-de-ski"],"_links":{"self":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts\/9032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/comments?post=9032"}],"version-history":[{"count":2,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts\/9032\/revisions"}],"predecessor-version":[{"id":98640,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/posts\/9032\/revisions\/98640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/media\/96871"}],"wp:attachment":[{"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/media?parent=9032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/categories?post=9032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petit-montagnard.fr\/en\/wp-json\/wp\/v2\/tags?post=9032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}